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According to the Wall Street Journal, for most retailers and manufacturers with a web presence, helping people find what they want quickly is a better way to gain loyalty and repeat business than trying to get customers to spend a lot of time on your website. Maps and dealer locators help users to find the information they require about an outlet or stockist very quickly, thereby improving the user experience.

A dealer locator service can also help your company save money. A recent A.T. Kearney study showed that good website design can reduce costs in other parts of the business. Specifically, a clear site with location information can lead to fewer calls to your call centre to find out where a local dealer or stockist is, when it is open, and which of your products it carries. Other studies (led by Celent and Forrester Research) show that the average cost of a call to a call centre is between $5 and $15; avoiding this expense can greatly improve margins.

Multimap supplies mapping and location-based services to many of the world’s largest brands and manufacturing companies. We understand the special requirements of manufacturers’ websites very well, and can help your company improve customer service and realize savings by enhancing the information you provide on your site.

To read about the features and benefits of the Multimap mapping services that AEG-Electrolux has implemented on its website, please click here. Alternatively, please download our brochure for the manufacturing sector to learn more.