The UK public has voted www.multimap.com the ‘Best Navigation Site’ in the ‘Website of the Year’ competition run by MetrixLab, Europe's largest online market research agency. Multimap received the highest scores for the content, navigation and design of its industry-leading website to win this category.

The ‘Website of the Year’ competition is the UK’s most important annual people’s choice award, and invites the UK audience to choose their favourite website out of 476 options across 22 categories, ranging from car to shopping sites. In total, more than 190,000 votes were cast over the two-month voting period, between 1 ^st November and 31 ^st December. 

Frans-Anton van Gils, project manager at MetrixLab, said, “The award is evidence of the usefulness and ease-of-use of www.multimap.com, and the goodwill that the public feels towards it. Internet users in the UK ranked its content, navigation and design highly. Congratulations, Multimap!”

Sean Phelan, founder and chairman of Multimap, stated, “We are delighted that consumers have voted Multimap the ‘Best Navigation Site’. It’s gratifying to see our efforts recognised in this way. We are fully aware that www.multimap.com has become a key part people’s lives, with some referring to it many times throughout the day for their travel needs. To be esteemed so highly by those people in this competition is a source of immense pride for the whole team here at Multimap. We will continue to update our data regularly, add complementary services, and offer top-notch customer support 24x7 to ensure that our popularity continues to soar in 2006 and well beyond!”

About Multimap
Multimap is Europe’s leading provider of mapping and location-based services. The company delivers more online maps, point-to-point driving directions and geospatial (“where’s my nearest?”) searches to more companies than any other supplier in Europe. All services are offered on mobile, PDA, kiosk and interactive TV platforms and in multiple languages.

The public website, www.multimap.com, provides a range of free, useful services to assist with everyday life. Key features include street-level maps of Europe, USA, Canada and Australia; road maps of the world; door-to-door travel directions; aerial photographs; weather forecasts; links to location information; and services such as hotel, restaurant and entertainment booking. The public site attracts over 10 million unique users, registers more than 180 million page impressions every month, and is one of the top 10 most visited websites in the UK. Multimap recently featured in The Sunday Times Fast Track 100 league table of fastest-growing unquoted UK companies across all sectors.

 
About MetrixLab

MetrixLab is a full-service marketing research agency, specializing in online research. Proprietary Internet based research systems, advanced methods and international consumer panels enable MetrixLab to provide demanding clients with high quality products and services. MetrixLab has become leading in online research, known among clients and research agencies for its scientifically and technologically advanced online research instruments.