Press release

Have a Mappy Christmas

20 December 2007

Get in the festive spirit by finding Christmas on Multimap!

It’s not just Santa making an address list this Christmas; if you’d like to add a bit more festive spirit to your holiday, look no further than Multimap! The UK’s most popular online mapping site can help you to find Christmas all over the country.

Multimap founder Sean Phelan suggests that using Multimap can help would-be revellers to get into the Christmas spirit: “There are over 18 million people using the roads over the festive period, with people travelling all over the country visiting friends and family. Looking up somewhere fun to visit along the way could be just the thing to make a long journey a little bit different.”

Perhaps you’d like to get lucky on Mistletoe Hill in Luton? Or spot Rudolph in Reindeer Road, Tamworth. Or head to Guilford for a tasty treat in Christmas Pie Avenue. You could also visit Fairy Cross in Bideford, or Angel in London.

Other Multimap suggestions for a Christmas—themed trip include a visit to Snow Hill in Bath or Northampton’s Frosty Hollow.

So if you’re driving home for Christmas this year, why not log onto www.multimap.com to find a festive destination.>/p>

Will Santa stop here first?

1. Maybe he’ll take Mrs Claus to Mistletoe Drive in Swadlincote

2. Could Santa cure his hunger at Turkey Street Station in London?

3. Will he pop to Stockings Lane in York before heading down to Presents Lane in Loughborough for some last minute shopping?

4. Or will Christmas Common in Oxfordshire lure him in?

5. Will Santa park his sleigh in Sled Lane, Richmond or cruise into Santa Pod Raceway in Bedfordshire?

Multimap Christmas Holiday Travel Game

1. What is the study of unusual places names called? (Toponymy)

2. Where is Tinsel Road? (Dewsbury)

3. List 5 names with a festive link? (Noel, Carol, Mary, Ivy, Rudolph)

About Multimap

Multimap is one of the world’s leading providers of mapping and location-based services. The company delivers more online maps, point-to-point driving directions and geo-spatial ("where's my nearest?") searches to more companies than any other supplier in Europe. All services are offered on mobile, PDA, kiosk, and interactive TV platforms. We also offer a highly-functional API (Application Programming Interface).

The public website, www.multimap.com, provides a range of free, useful services to assist with everyday life. Key features include street-level maps of Europe, USA, Canada, New Zealand, Australia and countries in Asia; road maps of the world; door-to-door travel directions; aerial photographs; links to location information; and services such as hotel, restaurant and entertainment booking. The public site attracts over 10 million unique users, registers more than 190 million page impressions every month, and is one of the top 10 most visited websites in the UK.

Multimap recently featured in The Sunday Times Virgin Atlantic Fast Track 100 league table of fastest-growing unquoted UK companies across all sectors. In 2006, Queen Elizabeth II awarded Multimap The Queen's Award for Enterprise in the innovation category, and Multimap was one of only three companies to feature in the Sunday Times Microsoft Tech Track 100 league of fastest-growing unquoted UK technology companies for the fourth year running. In 2007, Multimap won the Best Use of Technology category of the Fast Growth Business Awards and, in 2006, the company feature in the Deloitte Technology Fast 50 for the UK and Ireland, and the Deloitte Technology Fast 500 for EMEA. Multimap also featured in Deloitte Touche's Technology Fast 50 league for London and Southern England in 2005 and, in the same year, Red Herring named Multimap as one of the Top 100 private companies in Europe. Multimap operates as a wholly owned subsidiary of Microsoft, as part of the Virtual Earth and Search teams in the Online Services Group