9 January 2008

Multimap, one of the world’s leading online mapping and location-based services providers, today announced the availability of two new mobile services, Storefinder4Mobile and Multimap2Mobile, at the Real Estate Connect Show, at the Marriott Marquis, Times Square, News York. The show runs from Wednesday, 9th to Friday, 11th January, 2008. Visitors to the Multimap booth (no.317) can hear about the benefits that the company’s mobile and internet mapping services deliver to some of the industry's leading realtors, including, Foxtons, Spicer Haart, Hamptons International, Historic Properties, Savills and Connells, and see demonstrations of the new mobile services, as well as the latest version of Multimap’s leading-edge API service.

Craig Stavert, General Manager, North America, said, “ Many realtors worldwide have already implemented Multimap services to provide dynamic mapping services to customers, and we expect many more clients to come on board once they see our API implementations, and complementary mobile and print services!”

Storefinder4Mobile allows users to find properties while they are on the move. They can search for nearby properties by texting a location, or be automatically ‘found’ by LBS. Multimap sends location details of nearby properties to the user’s mobile; users can then request a map. Realtors can also include a keyword and shortcode on ‘To Rent‘ or ’For Sale‘ signs, e.g., “Text INFO to 81066” and Multimap will send a WAP page with nearby properties on request.

Multimap2Mobile allows house-hunters to send a full-color map from property websites to their own mobile phones. This works as a simple “push” mechanism to replace the printed map, so online surfers can keep a map and property information to hand while they are out and about, helping them make it to viewings on time, without having to call you when they’re lost. Realtors can use also use Multimap2Mobile to send maps and details direct from the office to house-hunters before a viewing.

The Multimap API breaks new ground in bringing together searching, routing, mapping, geocoding, imagery, and Points of Interest (POI) data, such as schools, colleges, train stations and shopping centers, into a single one-stop service. The service gives property companies unprecedented capability and control over their location services and comes with Multimap's industry-leading customer support. In addition to introducing major new areas of functionality, the API takes the mapping interface to a new level, adding overview maps, smooth zooming, automatic de-cluttering of icons, and many other features. A full list of the capabilities and features of the Multimap API is available at www.multimap.com, in the Business Services section.

In addition, Multimap’s Points of Interest data is particularly popular in the real estate sector. Showing local information, such as transport links, schools, colleges, hospitals, and shopping centers, in a local context is critical to connecting with property-hunters and helping them make an informed decision about whether or not to book a viewing. The Local Information service, up-to-date aerial imagery, mobile services, and innovative and flexible mapping services combine to offer a great shop window for property, online, on mobile, and in print.

About Multimap

Multimap is one of the world’s leading providers of mapping and location-based services. The company delivers more online maps, point-to-point driving directions and geo-spatial ("where's my nearest?") searches to more companies than any other supplier in Europe. All services are offered on mobile, PDA, kiosk, and interactive TV platforms and in multiple languages.

The public website, www.multimap.com, provides a range of free, useful services to assist with everyday life. Key features include street-level maps of Europe, USA, Canada, New Zealand and Australia; road maps of the world; door-to-door travel directions; aerial photographs; links to location information; and services such as hotel, restaurant and entertainment booking. The public site attracts over 10 million unique users, registers more than 180 million page impressions every month, and is one of the top 10 most visited websites in the UK. Multimap recently featured in The Sunday Times Fast Track 100 league table of fastest-growing unquoted UK companies across all sectors.

Multimap operates as a wholly-owned subsidiary of Microsoft, as part of the Virtual Earth and Search teams in the Online Services Group.