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Chevrolet Case Study

Chevrolet, the new name for value in the UK car market and the global brand of the General Motors automotive family (selling the Matiz, Kalos, Lacetti and Tacuma model ranges), uses Multimap’s ‘Storefinder’ service with driving distance functionality on www.chevrolet.co.uk. By taking into account road features, such as lakes, rivers and the coast, which might impact journey time, the proximity search results delivered by Multimap are even more accurate.

Finding dealers by straight-line distance from the consumer’s location has been the online mapping industry’s standard approach for some time, but it is not always ideal when a number of geographical idiosyncrasies are involved. The driving distance enhancement is all about giving Chevrolet’s customers better information.

Matthew Young, E-Commerce and CRM manager at Chevrolet said, “Retailer location is for many the first action in the buying process, so easy access is of paramount importance. While we continue to add new retailers to our business and reduce distance and journey times, accurate knowledge of the distance to the nearest location is of great benefit to potential customers.”

Visitors to www.chevrolet.co.uk click on the “Retail Locator” link on the home page; select “sales retailers”, “after sales centres”, or “nearest location” from a drop-down list; and enter their postcode or place name. Multimap delivers the top four nearest dealerships to the address entered, in order of road distance, plus a link to further information, e.g., a detailed map with zoom in/out and pan N,S,E,W functionality, opening times, contact numbers and a link to the dealer’s own web site.

Young continued, “Multimap has an excellent reputation in the online mapping space, and is well known for its flexible technology and focus on innovation. The ‘Storefinder‘ service was customized to the look and feel of our website in a matter of days, and the driving distance enhancement was developed quickly too. This shows that Multimap’s reputation within the industry is accurate and well-deserved. We’re delighted with the service!“