Business Services
Ford Case Study
The selected Ford dealership is overlaid as an icon on the map
Leading automotive manufacturer Ford uses Multimap’s In-line, Storefinder and Travel Directions services on its web sites to enhance users’ experience of the sites and to drive more traffic to their dealerships.
In North America, Multimap helps visitors to the web sites of seven Ford brands (Ford, Volvo, Land Rover, Jaguar, Mazda, Lincoln and Mercury) to find their nearest dealership and map their route to it. Visitors to www.ford.ca can choose to search for and receive this information in French or English, while their neighbours in the US can do so in English or Spanish, on www.ford.com
Step-by-step travel directions are delivered as a text list and on street-level maps on www.ford.fr
Users of Ford Britain’s web site, www.ford.co.uk, can receive details for their nearest dealerships along with local maps and a link to step-by-step driving directions to those dealerships.
Users of any of Ford Europe’s 19-strong portfolio of country web sites can search for dealers and travel directions from any page. Multimap’s dealer locator, mapping and driving directions are provided in the local language; sites also support bilingual and trilingual versions, where relevant.
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United Kingdom
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+44 (0)20 7681 2094Company Information
Multi Media Mapping Ltd., trading as MultimapCompany number:
03121505
VAT registration number:
GB 671 8051 34
Registered in England and Wales
Registered address:
Beaufort House, Tenth Floor, 15 St. Botolph Street, London EC3A 7EE, England