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Land Rover Case Study

A Landrover dealer is pinpointed by its logo

Visitors to Land Rover's website, www.landrover.co.uk, can locate their nearest dealer as a result of a global partnership agreement with Multimap. The service covers Land Rover's dealerships in Belgium, France, Germany, Italy, Luxembourg, Netherlands, Spain and the UK. Other countries will be added shortly.

Visitors to the site can search for their local Land Rover dealer by map, town, city or postcode. The search delivers the nearest dealer (or dealers) with an indication of how far, in miles, they are from the starting point entered, along with a telephone number, address, email address and a web link to the dealer's own website. Users can also search for specific dealers by name.

By clicking on the “view map” icon, visitors can obtain a detailed map which shows the exact location of a dealer. Users can alter the detail of the map by zooming in or out, as well as moving around to familiarise themselves with the surrounding area.

Multimap.com has also incorporated a unique GPS feature within the service which provides longitude and latitude co-ordinates, enabling potential customers with handheld or in-car GPS devices to find their way to their dealer with minimum fuss.

Paola Casolari, Internet & New Media Manager at Land Rover, commented, "Land Rover are delighted with the new Dealer Locator as it gives our customers a variety of methods to find their most convenient Dealer. Additionally, the implementation of the GPS co-ordinates provides a further service to customers with the GPS Navigation System fitted within their vehicle. Such a feature typically embodies The Land Rover Experience."