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Thomas Cook Case
Study
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| Thomas Cook's Storefinder finds the ten nearest
stores |
Multimap designed and implemented a shop locator service
for travel company Thomas Cook's website: www.thomascook.com. Visitors
to the site can locate their nearest ten Thomas Cook shops and/or
foreign exchange bureaus with accompanying maps and location information.
The service covers all 700 Thomas Cook outlets in Great Britain.
Potential holiday-makers can search for their nearest
Thomas Cook branch by town, city, postcode or London street. The
search delivers the ten nearest outlets (closest first) with an
indication of how far, in miles, each branch is from the starting
point entered, along with telephone number, address and opening
hours.
By clicking on a map icon, users can obtain a street-level map which
highlights the exact location of that branch. Users have the choice
of zooming in for a more detailed map or out for the wider picture,
and can pan around to get their bearings.
Richard Hadfield, for Thomascook.com, says: "A key part of
the thomascook.com strategy has been to complement the Thomas Cook
shop network. As well as being a successful sales tool in its own
right, thomascook.com helps drive traffic to our shops. The shop
locator service provided by Multimap.com is ideal for our needs
and means the customer's journey from web to high street is convenient
and straightforward."
Accurate online location information is an essential customer service
for a large travel company such as Thomas Cook. The service Multimap
has implemented is extremely simple to use and provides quick and
clear results.
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