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Thomas Cook Case Study

Thomas Cook's Storefinder finds the ten nearest stores

Multimap designed and implemented a shop locator service for travel company Thomas Cook's website: www.thomascook.com. Visitors to the site can locate their nearest ten Thomas Cook shops and/or foreign exchange bureaus with accompanying maps and location information. The service covers all 700 Thomas Cook outlets in Great Britain.

Potential holiday-makers can search for their nearest Thomas Cook branch by town, city, postcode or London street. The search delivers the ten nearest outlets (closest first) with an indication of how far, in miles, each branch is from the starting point entered, along with telephone number, address and opening hours.

By clicking on a map icon, users can obtain a street-level map which highlights the exact location of that branch. Users have the choice of zooming in for a more detailed map or out for the wider picture, and can pan around to get their bearings.

Richard Hadfield, for Thomascook.com, says: "A key part of the thomascook.com strategy has been to complement the Thomas Cook shop network. As well as being a successful sales tool in its own right, thomascook.com helps drive traffic to our shops. The shop locator service provided by Multimap.com is ideal for our needs and means the customer's journey from web to high street is convenient and straightforward."

Accurate online location information is an essential customer service for a large travel company such as Thomas Cook. The service Multimap has implemented is extremely simple to use and provides quick and clear results.