5th April 2006

Multimap Tops the 'Travel - Maps' Charts, says Hitwise

Hitwise UK, the online competitive intelligence service, today announced that Multimap was the top-performing website by visits within its 'Travel - Maps' category for the whole of 2005. The announcement was made at Hitwise's Annual Awards at the Institute of Directors, 31st March.

The Hitwise UK Annual Online Performance Awards recognise outstanding business achievement and acknowledge the most successful websites in key industries based on popularity (defined by the percentage of user visits received during 2005). In the 'Travel - Maps' sector, Multimap's monthly visitor numbers, which jumped from 5 million in January 2005 to 8.6 million in December 2005 in the UK alone, greatly outstripped visitor numbers to other mapping websites. Alongside Multimap, other winners of this prestigious award for their respective categories include Autotrader, Lloyds TSB, Google, O2, Norwich Union, Boots, Tesco, Amazon, eBay, Genes Reunited, Cancer Research, Play.com, and Odeon.

Commenting on the award, Jeff Kelisky, CEO of Multimap, stated, "We are very pleased to be awarded Hitwise's most-visited website for the 'Travel - Maps' category. We are constantly enhancing and improving the quality and range of the services that we provide to our users to keep them coming back to us for all their travel-related needs. Word of mouth plays a significant part in the strong growth that we see in visitor numbers to www.multimap.com, and the team here is very much focused on ensuring that everyone who uses the site has a positive and useful experience. This will remain an important driver in our growth."

About Multimap

Multimap is Europe's leading provider of mapping and location-based services. The company delivers more online maps, point-to-point driving directions and geo-spatial ("where's my nearest?") searches to more companies than any other supplier in Europe. All services are offered on mobile, PDA, kiosk, and interactive TV platforms and in multiple languages.

The public website, www.multimap.com, provides a range of free, useful services to assist with everyday life. Key features include street-level maps of Europe, USA, Canada, New Zealand and Australia; road maps of the world; door-to-door travel directions; aerial photographs; links to location information; and services such as hotel, restaurant and entertainment booking. The public site attracts over 10 million unique users, registers more than 180 million page impressions every month, and is one of the top 10 most visited websites in the UK. Multimap recently featured in The Sunday Times Fast Track 100 league table of fastest-growing unquoted UK companies across all sectors.