RECENT PRESS RELEASES
MULTIMAP.COM PROFILE


9th December, 2003

Multimap Announces Multi-Country Deal with Hilton International

Multimap.com, Europe's leading online mapping company, today announced the implementation of its mapping services for Hilton International. The mapping services have been rolled out across six countries, in 6 different languages and cover over 400 hotels.

Hilton, the world’s best known hotel brand, has deployed Multimap’s “Inline Mapping” and “Travel Directions” services to provide users with detailed maps of the area surrounding the hotel of their choice, and to enable them to map their route from start to finish.

Once visitors to www.hilton.co.uk, www.hilton.de, or one of the four Scandinavian sites [1] have selected the hotel that best fits their requirements in terms of location and facilities, and clicked on the “Hotel Surroundings” link on the “Travel Details and Arrival Information” page pertaining to that particular hotel, Multimap delivers a detailed map of the area around their chosen hotel. The maps have full panning and zoom in/out capabilities.

Visitors can also access travel directions thanks to Multimap’s “Driving Directions.” They simply click on a link on the side of the map of their chosen hotel, enter details of their start or end point - depending on whether they wish to get directions to or from the hotel - and Multimap delivers a map with icons indicating the route. Step-by-step directions also appear beneath the map, along with driving times and distance, both point-to-point and cumulatively.

Willem Mijnarends, sales manager at Multimap.com, said, “We are very pleased to work with Hilton International , which has long been a leader in online travel services. Our location-based services boost internet users’ interest in booking and buying online, and improve conversion rates. The hotel group has already seen visitor retention increase following the incorporation of our services into their websites, and we expect those benefits to grow as the services are rolled out to cover a larger geographic area.”

Tim Davis, Senior VP, Distribution and eCommerce, Hilton International, said, “Our customers have high expectations of Hilton in all areas, and it is important that our website meets these expectations – both in terms of ease of use and functionality. The addition of Multimap’s online mapping services is an obvious result of those expectations. The feedback from customers regarding the mapping service has been very encouraging to date, and we are pleased to be able to offer them this value-added feature.”

About Multimap.com
Multimap.com is Europe's leading provider of mapping and location-based services. The company delivers more online maps, point-to-point driving directions and geo-spatial ("where's my nearest?") searches to more companies than any other supplier in Europe. All services are offered on WAP, PDA, kiosk, and interactive TV platforms and in multiple languages.

About Hilton International
Hilton International (HI), an operating division of the UK based Hilton Group plc, owns the rights to the Hilton brand name throughout the world, with the exception of North America. HI operates over 400 hotels, with some 250 branded Hilton, over 150 under the mid-market Scandic brand plus 15 luxury Conrad hotels, under a joint venture agreement with Hilton Hotels Corporation (HHC). Hilton International Grand Vacations Club (HIGVC) operates 176 time ownership properties in Egypt and Scotland. Hilton International employs over 65,000 staff in over 70 countries. A global marketing alliance between Hilton International and the North American based Hilton Hotels Corporation, extends the number of hotels operated by both companies worldwide to over 2,400 over 500 of which are branded Hilton. For further information on Hilton Hotels Corporation (HHC), who own the rights to the Hilton brand within the United States and Mexico, please visit http://www.hilton.com/.