RECENT PRESS RELEASES
MULTIMAP.COM PROFILE


20th December 2003

Multimap Traffics Banners for m6toll.co.uk in Massive Advertising Push

Multimap.com, Europe's leading online mapping provider, has been chosen to support Midland Expressway's massive advertising campaign to promote the new M6 Toll Road. The regionally-specific campaign uses banner ads that click through to m6toll.co.uk, a site that provides users with information about the toll including how to pay it, its benefits, and maps and routes. The ads appear on Multimap whenever users view maps or routes of the area around the M6.

A full banner appears above Multimap's maps and a half banner appears beneath them, to tell users about the new road, which aims to provide welcome relief to traffic-weary drivers. There are two creatives; an M6 toll-branded pill with text that reads "Fast, effective relief from the M6. Click here for a map and more information," and a stethoscope, with the same text, of which the lead forms the visual of a heartbeat. Because Multimap can provide a regionally-specific audience, the campaign can be highly targeted. Multimap.com has over 6.3 million unique users per quarter and registers in excess of 90 million page impressions per month, offering advertisers extensive reach and frequency.

Steve Boffey, marketing director, Midland Expressway Limited said "We wanted to reach the maximum number of people who might use the toll road in the most efficient and effective way, and Multimap.com provides precisely the channel that we needed to meet this objective. The fact that the banners only appear on screen when users are consulting maps of areas surrounding the M6 means that there;s very little wastage. Couple this with 6.3 million unique users and 90 million plus page impressions and you've got a winning combination."

Mimi Parsons, advertising sales manager, Multimap.com, commented, "Our technical capabilities are second to none. Midland Expressway Limited gave us a very specific brief; the strength of our location-based services and skill of our technical team meant that we were able to meet these requirements perfectly. We're pleased to be working with m6toll.co.uk on this highly targeted campaign and look forward to driving many of our users to their site."

About Multimap.com
Multimap.com is Europe's leading provider of mapping and location-based services. The company delivers more online maps, point-to-point driving directions and geo-spatial ("where's my nearest?") searches to more companies than any other supplier in Europe. All services are offered on WAP, PDA, kiosk, and interactive TV platforms and in multiple languages.

About Midland Expressway Limited
Midland Expressway Limited (MEL) is the company with overall responsibility for the financing, design, construction, operation and maintenance of the M6 Toll until 2054, when it will be handed back to the Government. MEL is jointly owned by Macquarie Infrastructure Group of Australia (75% ownership) and Autostrada SpA of Italy (25% ownership), both of which have extensive experience of owning and operating toll motorways. Put and Call options exist between MIG and Autostrada that will result in MIG moving to 100% ownership by the end of 2005. In September 2000 Midland Expressway Limited awarded the £485m contract to build the M6 Toll to CAMBBA, a consortium made up of Carillion, Alfred McAlpine, Balfour Beatty and AMEC.

About the M6 Toll
The route of the 27 mile long M6 Toll road arcs to the north east of Birmingham between junctions 4 and 11 of the existing M6. On completion it will provide a free-flowing alternative to the West Midlands road network. Once complete the M6 Toll will provide journey time savings and improved journey reliability and quality. Main works started in April 2001.