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MULTIMAP.COM
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19th December, 2003
There’s a New Gift in the Nation’s Christmas Stocking This Year, Thanks to Multimap.com
Multimap.com, Europe's leading online mapping company, today announced that sales of historic prints and photos
have increased three-fold over the Christmas period to date. The nation’s penchant for historic photographs has turned into
a mass yuletide obsession as online shoppers rush to obtain beautiful framed prints and posters of photographs, taken
between 1860 and 1970, to offer as gifts for their loved ones.
Miriam Smith, wine marketer from London, said, “This year I decided to get my mother something a little
different and I found the perfect thing on Multimap. I found a beautiful photo of Chesham, the town where she grew up,
from the 1940’s. The town looks so different; there are hardly any people around and no cars on the roads but you can
definitely recognise some of the buildings. I’m sure it’ll evoke many warm memories for her. For once, I’m confident that my
Christmas present won’t disappear directly into a drawer. I’m delighted!”
Visitors to www.multimap.com simply click on the “Historic Photos” button on the home page to access
thousands of historic photos of town and villages in the UK. They enter the place which holds a special value for themselves
or a loved one to access a gallery of pictures from which they select their favourite. They choose a desired format and size
and proceed to go through the secure, SSL encrypted payment process.
James Bamford, business development manager, Multimap, said, “We’ve seen a marked increase in sales of
historic photos in the build-up to Christmas, reflecting a significant swing towards the personal in people’s choices for
Christmas gifts. While sales of the photos via mulitmap.com throughout the year are healthy, we saw them rocket to three
times their usual level in November and December.”
About Multimap.com
Multimap.com is Europe's leading provider of mapping and location-based services. The company delivers more online
maps, point-to-point driving directions and geo-spatial ("where's my nearest?") searches to more companies than any other
supplier in Europe. All services are offered on WAP, PDA, kiosk, and interactive TV platforms and in multiple languages.
The public web site www.multimap.com provides a range of free, useful services to assist with everyday life. Key features
include street-level maps of Europe, USA, Canada and Australia; road maps of the world; door-to-door travel directions;
aerial photographs; weather forecasts; links to location information; and services such as hotel, restaurant and
entertainment booking. The public site attracts over 6.3 million unique users, registers more than 90 million page
impressions every month, and is one of the top 10 most visited websites in the UK. Multimap recently came 27th in The Sunday
Times' Tech Track 100 league table of fastest-growing companies.
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