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19th January 2004

Teletext Holidays in Partnership with Multimap.com

Teletextholidays.co.uk has signed a new partnership agreement with Multimap.com, Europe’s leading online mapping services provider. Four great offers on short breaks in the UK will appear in a box on Multimap’s UK map page; users can then click on the deal of interest to link to further information before proceeding to book a reservation.

Teletext Holidays is confident that customer response to the campaign will be positive, and that a significant number of online bookings will be generated. The partnership deal strengthens Teletext Holiday’s UK & Ireland offering by exposing it to an audience of in excess of 6.5 million unique users per quarter, a significant number of whom use Multimap.com to research holiday locations around Britain.

Speaking about the partnership, Marc Bell, Teletext’s marketing director said, “We are delighted to be working with Multimap. Our brands are an excellent fit and users will be able to book their accommodation needs by simply clicking on a link on Multimap.com. The service is easy and quick to use and, by providing it, we are ensuring that we continue to meet customers’ growing expectations for the range and the quality of online services.

“We have had a steady rise in the number of third-party partnerships and relationships with other sites, and vice versa, and we have an open brief to explore any opportunities that are commercially attractive.”

Mimi Parsons, advertising sales manager from Multimap.com, said: “Multimap is in the enviable position of being able to offer partners and advertisers access to a potential audience of 6.5 million unique users and, with page impressions totalling in excess of 90 million per month, the benefits of having a presence on the site for a product or service that relates to location are clear. We are pleased to be working with Teletext Holidays on this campaign and expect to drive sizable volumes of traffic to their site as a result.”

About Multimap.com
Multimap.com is Europe's leading provider of mapping and location-based services. The company delivers more online maps, point-to-point driving directions and geo-spatial ("where's my nearest?") searches to more companies than any other supplier in Europe. All services are offered on WAP, PDA, kiosk, and interactive TV platforms and in multiple languages.

About Teletext

• Teletext is an on-screen information group producing up-to-the-minute, comprehensive content across multiple delivery platforms.
• Teletext operates the analogue text service on ITV, Channel Four and Five - the largest and most commercially successful service of its kind in the world. Digital Teletext services are available on satellite (Sky), terrestrial (Freeview Channel 9), and cable (ntl and Telewest). Teletext is also available on the web (teletext.co.uk and teletextholidays.co.uk), and mobile Teletext services include a range of Short Message Services.
• Teletext provides up-to-the-minute news, sport and finance services, comprehensive TV and entertainment listings, plus features focussing on TV, film, lifestyle, music and celebrity gossip. The Teletext analogue service on ITV, Channel Four and Five has a weekly audience of 18.3 million people.
• Teletext Holidays accounts for 40% of the distribution of overseas late deals within the UK and Teletext’s analogue TV service accounts for one in ten holidays booked or sold in the UK.
• Teletext Holidays features fully integrated editorial content, including travel guides and helpful advice. Additional travel services such as car hire and pre-ordering foreign currency and travellers’ cheques can be accessed across the web (teletextholidays.co.uk) and digital cable TV.