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21 June 2004

Multimap Helps Sport Relief Show Thousands the Way to a Brighter Future

Multimap, Europe's leading online mapping provider, has joined forces with Sport Relief ’04 to support the fundraising campaign, raising cash for people in the UK and in some of the poorest countries around the world. Multimap is providing free online mapping services to users of www.sportrelief.com to enable participants and spectators, of what is likely to be the biggest Mile event in history, to find their nearest Mile, and to map their route to it. Multimap is also providing printed maps of 114 routes to participants; each receives a map of the route on the back of their runner number.

To access the mapping functionality, users of www.sportrelief.com click on the “get involved” tab at the top of the homepage, followed by the “do the Mile” tab, and then the “Find Location” link to the left of the screen. They can then search a list of all the events, using the UK map that appears before them with icons representing the fourteen biggest runs, or they can scroll to find out the local event nearest them.

When users register for a Mile, to locate their nearest local run, they simply enter their postcode, and the application delivers a list of the nearest five venues. Users click on a link of the venue of interest to access details of the event, a map of the route, a key of the facilities available, and further details. Next, they may either search for another venue, or proceed to complete the registration process.

Willem Mijnarends, Multimap’s Sales Manager UK said, "By making it quick and easy for users of the site to see the location their nearest “Go the Extra Mile” venue, whether they plan to take part or simply watch, we are helping to get more people along to the events, raising awareness of the campaign, and contributing to its overall success. We are delighted to support such a worthwhile initiative!”

Commenting on the partnership, Martin Gill, New Media Manager, at Comic Relief said, “We cannot underestimate the part that technology partners like Multimap play in the success of Sport Relief ‘04. Our website is a key marketing and awareness-building tool, and serves as the primary source of information and registration for people interested in participating. As such, it’s vitally important that participants can use it to find detailed information about their chosen event venue, and access an accurate map. With over 100 million hits expected before the July 10th, we needed a mapping partner we could rely on 24/7, regardless of traffic volumes; Multimap was the obvious choice and we thank the company for its contribution to the success of the campaign.”

About Multimap.com
Multimap.com is Europe's leading provider of mapping and location-based services. The company delivers more online maps, point-to-point driving directions and geo-spatial ("where's my nearest?") searches to more companies than any other supplier in Europe. All services are offered on WAP, PDA, kiosk, and interactive TV platforms and in multiple languages.

The public web site www.multimap.com provides a range of free, useful services to assist with everyday life. Key features include street-level maps of Europe, USA, Canada and Australia; road maps of the world; door-to-door travel directions; aerial photographs; weather forecasts; links to location information; and services such as hotel, restaurant and entertainment booking. The public site attracts over 7.3 million unique users, registers more than 100 million page impressions every month, and is one of the top 10 most visited websites in the UK. Multimap recently came 27th in The Sunday Times' Tech Track 100 league table of fastest-growing companies.

About Sport Relief
Sport Relief was set up in 2002 by Comic Relief and BBC Sport to use the power and passion of sport to tackle poverty and disadvantage, both in the UK and in some of the world’s poorest countries.

What is happening this year?
14 venues up and down the country will host the Fitness First Sport Relief Mile and well-known faces from the world of sport and entertainment will line up alongside the public as the whole nation comes together to “Go the Extra Mile”.

Sport Relief Saturday concludes with a night of spectacular unmissable TV on BBC ONE.
The Fitness First Sport Relief Mile comes in two distinct flavours with the Time Trial Mile for people who want to set themselves a target, and the Freestyle Mile for all those who want more fun and less run by doing it any way they want.

How to get involved with Sport Relief
To book a place or for the information on The Fitness First Sport Relief Mile, visit www.sportrelief.com. Register online at www.sportrelief.com or by phone on 08712 44 44 11 (calls cost 10p/minute). Register through any one of the 149 Fitness First health clubs all over the UK. Buy a Speedo Sport Relief T-shirt for £14.99 from kitbag.com. To make a donation call 08457 910 910 (calls will be charged at a LoCall rate).

Where does Sport Relief money go?
Half of the money raised by Sport Relief will be spent in the UK funding projects that make a difference through sport. The other half will be spent on work trying to help kids who are having really tough lives in some of the poorest countries in the world.

Sport Relief history
Sport Relief made its debut in 2002 and raised a staggering £14.4 million. The first Sport Relief in 2002 saw some seriously big names getting involved - David Beckham, Nelson Mandela, Muhammad Ali, Michael Owen and Denise Lewis, to name but a few.