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3 August 2004

Multimap.com Partners with PSMA to Launch Industry-leading Australian Mapping Services

Multimap, the leading Internet mapping provider in Europe, is entering the Australian market with the launch of its new website www.multimap.com.au, and business mapping services for Australian websites. The new Australian services are based on high-quality mapping and spatial data provided by PSMA Australia.

The launch brings Europe’s most popular internet mapping brand to Australia. Multimap delivers more online maps and geo-spatial ("where's my nearest?") searches to more consumers and companies than any other supplier in Europe. All of its services are offered on mobile, PDA, kiosk, and interactive TV platforms and in multiple languages. Multimap is also the winner of several awards for both its consumer website and its business mapping services.

Partnership with PSMA is a key element of Multimap’s move into the Australian market. "Multimap’s strategy is to seek out the providers of the highest-quality map data in every market we enter,” said Sean Phelan, Multimap’s founder and chairman. “PSMA is Australia’s pre-eminent provider, with the most comprehensive national mapping data set. They’re also very responsive, market-oriented partners. We’re looking forward to building their map data into more of our own services, and into the websites of many Australian businesses.”

Dan Paull, Chief Executive Officer of PSMA Australia, said, “On behalf of PSMA Australia, I am pleased to welcome Multimap.com to Australia. I believe that the Australian market offers exciting opportunities for Multimap to expand its distribution of high-quality online services and I am pleased that Multimap has selected PSMA Australia datasets to provide the spatial foundation for its web services.

I look forward to PSMA Australia working closely with Multimap to establish and expand its operations in Australia.”

About Multimap.com
Multimap.com is Europe's leading provider of mapping and location-based services. The company delivers more online maps, point-to-point driving directions and geo-spatial ("where's my nearest?") searches to more companies than any other supplier in Europe. All services are offered on WAP, PDA, kiosk, and interactive TV platforms and in multiple languages.

About PSMA Australia
PSMA Australia Limited (Public Sector Mapping Agencies Australia) is an unlisted public company, established under the Corporations Act (2001), limited by shares and wholly owned by the state, territory and Commonwealth governments of Australia.

It draws on the public sector’s extensive geospatial data resources to co-ordinate the development of comprehensive, quality and accessible national datasets that deliver economic, environmental and social benefits to Australia.

PSMA Australia does not aim to compete with the private sector, rather it seeks to support and encourage innovation. PSMA Australia has evolved to facilitate access to geospatial information through its range of seamless national datasets. It removes barriers and simplifies licensing of national datasets to Value Added Resellers, enabling and stimulating the spatial industry.

There are five datasets currently licensed by PSMA Australia, with several other datasets in various stages of assembly. Its datasets include Transport and Topography, Administrative Boundaries, CadLite, Points of Interest, and its latest addition, G-NAF (Geocoded National Address File). For more information about these datasets or about PSMA Australia visit its website at www.psma.com.au.