16 August 2004

Multimap Chooses Sydney for Asia Pacific Office

Europe’s leading online provider of internet mapping services, Multimap, has chosen Sydney as the location for a regional Asia-Pacific office.

Multimap Australasia has been set up to service Multimap’s international and local customers in the Asia Pacific region. The company currently delivers over six million maps globally each day and now plans to make Multimap Australasia its regional base, overseeing sales to Australia, New Zealand, Singapore, Malaysia and other ASEAN nations.

Multimap Australasia’s managing director, Chris Warrick, said, “We chose Sydney due to the city’s access to regional markets and to qualified staff, both of which make it an excellent hub for the Asia Pacific region.”

“Our decision was made easier by the impressive assistance we received from the NSW Department of State and Regional Development. Its excellent team has been very pro-active right from the outset, and is to be congratulated on all aspects of its support infrastructure.”

Multimap has established its initial Sydney offices in Carrington St in the heart of Sydney’s CBD.

“Our services have been available in Australia since we partnered with the Australian spatial data company, Public Sector Mapping Agency (PSMA) and WA real estate guide, Aussiehome.com, in early 2003. This has enabled us to service our international clients and to build up an in-depth local knowledge of the region well in advance of setting up our Asia Pacific office here, Warrick continued.”

About Multimap

Multimap is Europe's leading provider of mapping and location-based services. The company delivers more online maps, point-to-point driving directions and geo-spatial ("where's my nearest?") searches to more companies than any other supplier in Europe. All services are offered on mobile, PDA, kiosk, and interactive TV platforms and in multiple languages.

The public website, www.multimap.com, provides a range of free, useful services to assist with everyday life. Key features include street-level maps of Europe, USA, Canada and Australia; road maps of the world; door-to-door travel directions; aerial photographs; weather forecasts; links to location information; and services such as hotel, restaurant and entertainment booking. The public site attracts over 7.3 million unique users, registers more than 140 million page impressions every month, and is one of the top 10 most visited websites in the UK. Multimap recently featured in The Sunday Times Tech Track 100 league table of fastest-growing, unquoted technology companies for the second consecutive year.